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Kawaii'zation of design

Kawaii'zation of design

04 May 2020

Feels to me that as designers we add fluff to try to make mundane tasks (like filling in a form) more fun instead of thinking about how we can remove the form (or design an alternative) altogether. Tobias van Schneider coined the term; Kawaii'zation.


Posted on Twitter on 04 May 2020